Achetez cet articlePsychology today, vol. 18, n° 11, nov. 1984 (contents: the political pitch, by edwin diamond and stephen bates, ever since eisenhower "answered america" in 1952, commercials have been a fact of modern politics. how effective are they? ...)

Psychology today, vol. 18, n° 11, nov. 1984 (contents: the political pitch, by edwin diamond and stephen bates, ever since eisenhower "answered america" in 1952, commercials have been a fact of modern politics. how effective are they? ...) par Collectif

American Psychological Association. 1984. In-4. Broché. Etat d'usage, Tâchée, Dos satisfaisant, Intérieur frais. 81 pages. Illustré de nombreuses photos en couleur et en noir et blanc.. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon

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Contents: The Political Pitch, By Edwin Diamond and Stephen Bates, Ever since Eisenhower "answered America" in 1952, commercials have been a fact of modern politics. How effective are they? For some issues, for some people, under some conditions, some do work. The Great American Values Test, By Sandra J. Ball-Rokeach, Milton Rokeach and Joel W. Grube Washington state, 1979: When researchers broadcast their own television program challenging people's beliefs in freedom, equality and other basic values, they discovered shades of Orwell's 1984. A Time for Grieving, By Christopher Joyce, Through ongoing studies of those who mourn, researchers hope not only to redefine "normal" grief, but to pinpoint those who need special help. The Looking Glass War, By S. Plous and Philip G. Zimbardo, Drawn from actual American and Soviet cold war conduct, all the descriptions were true, but the names were removed to test our readers. The witnesses proved unreliable.Conversation with Marian Diamond, A Love Affair with the Brain, By Janet L. Hopson, Her pioneering experiments with rats have shown that, given the right stimulation, the aging brain is capable of remarkable change. Implication for human life: "Use it or lose it". Mentally ill: Book 'em Danno. Will Ronnie win because everyone expects him to? The classroom: When kids do have something to fear. Psychotic signs: Home movies don't lie. Sociobiology: A personal statement. Pinpointing the real sex differences. Caring machos make it in med school. Do Breathalyzers measure sobriety? Child sexual abuse: The lasting scars. A case study in elderly home care. Rectangular rooms: Larger than life. Advertising: Do we spend against our will? Classification Dewey : 420-Langue anglaise. Anglo-saxon